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A memorable slogan can be a powerful internet marketing asset. Slogans offer small businesses the same kind of brand recognition enjoyed by giant corporations. Good slogans are those that stick in website visitors’ heads. If visitors remember nothing about an online business except its slogan, they can still find it again – and they might very well do so. Limited time offers drive people to buy as soon as possible so they don’t miss out on the huge savings or big deal you’re offering. Let people know in your internet ads that the offer you’re making is only for a limited time, or only available to a limited audience, and they’ll eat it up. High quality graphics are an important component in any marketing campaign. Customers want to see clear pictures of the items you offer so they know beforehand what they are purchasing. Give your customers the option of sending in photos they’ve taken of your products. Before and after shots can be an effective selling tactic.
Don’t be afraid to alter your wording and headlines to determine which specific phrases are most appealing to your target market. Even re-arranging the sales message in an email subject line can have different degrees of influence. On Week 1, try a subject like, “Lose 10 pounds in 1 week with Product A.” For Week 2, modify the message to read, “10 Pounds Lost in Only 7 Days.” Believe it or not, word choice can have a widely varying effect on different markets.